Privacy Policy

MyPetDMV (“MyPetDMV,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, create a pet identification card, register a pet, purchase a product, scan or use a QR code, communicate with us, or otherwise use our products and services.

By accessing our website, placing an order, creating or submitting a pet ID, registering a pet, or otherwise providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information.

Personal Information

Personal information may include:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account username and password
• Order and transaction information
• Customer-service communications
• Marketing preferences
• Any other information you voluntarily provide

Payment card information may be collected and processed by our third-party payment processors. We may not directly store complete payment card numbers.

Pet Information

When you create an ID, register a pet, or use another MyPetDMV service, we may collect information about your pet, including:

• Pet’s name
• Pet’s photograph
• Species, breed, color, sex, age, or date of birth
• Weight and physical characteristics
• Identification or registration number
• Microchip information
• Vaccination, medical, allergy, or care information you choose to provide
• Emergency contact information
• Veterinarian information
• Lost-pet or recovery information
• Custom text submitted for inclusion on a pet ID
• QR code profile information
• Other information submitted through the ID creation or registration process

Some pet information may be linked to the pet owner’s personal information and may therefore be treated as personal information.

Automatically Collected Information

When you use our website, we and our service providers may automatically collect information such as:

• IP address
• Browser and device type
• Operating system
• Referring website
• Pages viewed
• Links clicked
• Date and time of visits
• Approximate location derived from an IP address
• Shopping-cart activity
• Advertising and campaign interactions
• Cookie and similar technology identifiers

2. How We Use Information

We may use the information we collect to:

• Create, print, personalize, and deliver pet identification products
• Create and maintain pet registration or QR code profiles
• Process payments and fulfill orders
• Provide order confirmations and shipping updates
• Respond to customer-service inquiries
• Help identify or reunite a lost pet with its owner
• Operate, maintain, troubleshoot, and improve our website
• Develop new products, designs, and services
• Detect fraud, unauthorized activity, security incidents, or misuse
• Maintain business and transaction records
• Comply with applicable laws and legal obligations
• Send product recommendations, promotional offers, reminders, and other marketing communications
• Measure the effectiveness of our advertising and marketing campaigns
• Personalize advertisements, emails, offers, and website experiences

3. Use of Pet Information for Marketing

Pet information captured or submitted through our ID creation, ordering, QR code, and registration processes may be used for marketing and promotional purposes.

For example, we may use your pet’s name, breed, product selection, ID design, purchase history, registration details, or other pet-related information to:

• Recommend relevant pet products or services
• Personalize emails, advertisements, and special offers
• Create previews or mockups of related products
• Remind you about replacement, duplicate, or updated pet IDs
• Promote QR code, registration, recovery, accessory, pillow, tag, or other pet-related products
• Develop audience groups for advertising and marketing measurement
• Improve our products and understand customer preferences

By submitting a pet ID order, creating a pet ID, registering a pet, or providing pet information through our website, you acknowledge and agree that the submitted pet information may be used for these marketing purposes, subject to your communication and privacy choices described below.

This permission does not mean that we will publicly display your name, contact information, home address, or other directly identifying owner information in an advertisement.

We will not publicly feature your pet’s photograph, completed ID, testimonial, or personal story in social media posts, website advertisements, printed advertising, or other public-facing promotional materials unless:

• You separately authorize that use;
• You submit the material as part of a promotion, contest, review, or feature that clearly explains the intended use; or
• The material has been modified or aggregated so that it does not reasonably identify you.

You may opt out of promotional emails at any time by using the unsubscribe link included in the email. You may also contact us using the information provided below. Opting out of promotional communications will not prevent us from sending transactional communications concerning an order, registration, account, QR code profile, security issue, or customer-service request.

4. Cookies and Advertising Technologies

We and our third-party service providers may use cookies, pixels, web beacons, local storage, software development kits, and similar technologies.

These technologies may be used to:

• Remember your preferences
• Maintain your shopping cart
• Understand website activity
• Measure website performance
• Prevent fraud
• Personalize content
• Deliver or measure advertisements
• Determine whether an email was opened or a link was selected

Depending on your location and the technologies we use, you may be able to control certain cookies through our cookie-management tool or your browser settings. Blocking cookies may affect the operation of some website features.

5. How We Disclose Information

We may disclose information to the following categories of recipients:

Service Providers

We may provide information to companies that help us operate our business, including:

• Website-hosting providers
• Cloud-storage providers
• Payment processors
• Printers and product manufacturers
• Shipping and fulfillment providers
• Email and SMS communication platforms
• Customer-service platforms
• Analytics providers
• Advertising and marketing platforms
• Fraud-prevention and security providers
• Information-technology consultants

These providers may access information only as reasonably necessary to perform services for us or as otherwise permitted by law and their agreements with us.

Business Partners

We may disclose information to business partners that help provide co-branded products, registration services, community programs, pet-management systems, or other services requested by you.

Legal and Safety Disclosures

We may disclose information when we reasonably believe it is necessary to:

• Comply with a law, regulation, subpoena, court order, or legal process
• Protect the rights, property, or safety of MyPetDMV, our customers, pets, or others
• Investigate fraud, security incidents, or violations of our policies
• Respond to an emergency involving the safety or recovery of a pet
• Establish, exercise, or defend legal claims

Business Transfers

Information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction.

6. Sale and Sharing of Personal Information

We do not sell personal information for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures to advertising, analytics, or social-media platforms.

Where required by applicable law, you may request that we not sell or share your personal information or use it for targeted or cross-context behavioral advertising. Instructions for exercising these choices will be made available through our website or by contacting us.

7. QR Codes and Pet Profiles

Some MyPetDMV products may include a QR code linked to a pet profile.

You are responsible for selecting which information is displayed through the QR code or pet profile. Information designated as publicly visible may be accessible to anyone who scans the QR code or receives the profile link.

For your safety, we recommend that you avoid publicly displaying sensitive information such as:

• Full home addresses
• Personal account passwords
• Financial information
• Government identification numbers
• Detailed medical information about the pet owner
• Any other information that is unnecessary for pet identification or recovery

We cannot control how another person uses information that you choose to make publicly available through a QR code or public profile.

8. Data Retention

We retain information for as long as reasonably necessary to:

• Provide the requested products and services
• Maintain pet registrations and QR code profiles
• Fulfill orders
• Provide customer support
• Meet accounting, tax, legal, and compliance obligations
• Resolve disputes
• Prevent fraud
• Enforce our agreements
• Support legitimate business operations

Retention periods may vary depending on the type of information and the reason it was collected.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, transmission method, database, or storage system can be guaranteed to be completely secure. You are responsible for protecting your account credentials and notifying us if you believe your account or pet profile has been accessed without authorization.

10. Your Privacy Choices and Rights

Depending on where you live and which privacy laws apply to us, you may have the right to:

• Request access to personal information we maintain about you
• Request details about how we collect, use, or disclose your information
• Request correction of inaccurate information
• Request deletion of certain information
• Request a portable copy of certain information
• Opt out of certain sales, sharing, or targeted advertising
• Limit certain uses of sensitive personal information
• Withdraw consent where processing is based on consent
• Appeal our response to a privacy request
• Receive equal service without unlawful discrimination for exercising a privacy right

These rights may be subject to exceptions and verification requirements.

To submit a request, contact us using the information in the “Contact Us” section. We may need to verify your identity before completing the request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.

11. California Privacy Notice

California residents may have additional rights under applicable California privacy laws.

Depending on whether those laws apply to MyPetDMV, California residents may request information about the categories and specific pieces of personal information collected, the sources of that information, the business or commercial purposes for collecting it, and the categories of parties to whom it was disclosed.

California residents may also have rights to request deletion or correction and to opt out of certain sales or sharing of personal information.

We will not unlawfully discriminate against a consumer for exercising an applicable privacy right.

12. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information online directly from children under 13 without legally required parental consent. Orders, registrations, and pet profiles for minors should be created and managed by a parent or legal guardian.

If you believe a child under 13 has provided personal information to us without appropriate permission, contact us so that we can review and, when appropriate, delete the information.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social-media platforms, or other services.

We do not control the privacy, security, or data-handling practices of third parties. Information submitted directly to a third party is governed by that party’s privacy policy.

14. Email and Text Communications

You may unsubscribe from promotional emails by selecting the unsubscribe link in an email or contacting us.

Where we offer text-message marketing, enrollment and consent terms will be provided when you subscribe. Consent to receive marketing text messages is not a condition of purchasing a product unless expressly stated otherwise and permitted by law.

Standard message and data rates may apply. Transactional messages regarding orders, accounts, registrations, or customer support may still be sent as permitted by law.

15. Do Not Track and Global Privacy Control

Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to Do Not Track signals, our website may not respond to all such signals.

Where legally required and technically supported, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, as requests to opt out of applicable sales or sharing for the browser or device sending the signal.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, products, technologies, or legal obligations.

The updated policy will be posted on this page with a revised “Last Updated” date. When required by law, we will provide additional notice or obtain consent before making material changes to how previously collected information is used.

Continued use of the website after an updated policy becomes effective constitutes acknowledgment of the revised policy, except where additional consent is required by law.

17. Contact Us

For questions, privacy requests, or concerns about this Privacy Policy, contact:

Please include “Privacy Request” in the subject line and provide enough information for us to identify and respond to your request.